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Rutger Paulusse

Rutger Paulusse

Question: What drew you to illustration/design? Rutger: I started doing graffiti which made me draw a lot of letters, that was the starting point. Later, when I was doing eventmanagement school, I was working on logo designs and flyers of the events I was involved with and that interested me more as organising the party itself, so I quit that education and went to art school. I was always drawn by amazing flyers and artwork for events. Question: Do you have any formal design training? Rutger: I studied graphic design at art school St. Joost in the Netherlands. I was taught the basics there, but in any career path or any learning curve for that matter, the best training is just making miles. A lot of miles. I wasn’t the most talented, but I think my persistence and ambition made up for that. Question: Where do you live? Rutger: Amsterdam Question: Can you describe your studio for me? Rutger: I work from home. I used to have a studio where I did my work but at some point I decided I wanted to save that money and see how it felt to be working from home again. It was the best decision ever, I work way more efficient, and it feels very liberating to work your hours intuitively. Question: How do you get the best ideas? Rutger: Mostly not behind my desk. Often when Im taking a break and let the question go, an answer pops up. This could be during making food, running, doing groceries or whatever. Question: Who or what is your biggest inspiration? Rutger: It can be anything, but if it makes me look twice and think ‘woaah, that’s cool / smart / innovative / beautiful’ it triggers me and motivates me to make stuff myself. Question: What technique do you use? Rutger: I work in vector and 3D. I love working in Illustrator, it’s very meditative. I also like the 3D environments working in 3D (CGI) and even the retouching in Photoshop after rendering. I think every tool that you master to a certain extent feels comfortable and relaxed to work in. Question: Tell us about a favorite project you have recently completed. Rutger: I had a lot of fun working on an event by BMW Group. BMW, Mini & Rolls Royce celebrated the 100 years anniversary of BMW Group with an event to ‘explore and to design the future of mobility’. They invited over 100 influencers and experts to take part in session to create scenarios, ideas and products concerning the future of mobility. I was invited by Circ to make an illustration during this creative session about the future of mobility, with the focus on additive manufacturing. The illustration was a visual summary, and a guide for the moderators to present the scenarios and ideas from the group to the other experts. The big challenge was that I only had 1,5 hours to finish the illustration! In advance I created a colour scheme and a bunch of elements that could be needed. It was very intense but a really amazing experience and I was honoured to be part of this. Question: What would be your dream job/commission? Rutger: If I can work in my own visual language and the art-direction is making the end result better, I think that is the perfect job. I would love to design a skateboard print though! Would be really cool to see the pro’s flipping your deck over a case of stairs. Question: Who are your illustration heroes? Rutger: I have no specific heroes, there are a lot of illustrators I respect though. Mentioning them would make for a way too long list. Question: Do you keep a sketch book? Rutger: Not anymore, at some point I started to fall in love with using just sheets of paper. Question: What are your hobbies? Rutger: I love to play around with my DJ controller, mixing techno and I can appreciate reading books a lot. I go running and do meditation as well, which started out as necessities, but evolved to very important yet relaxing activities besides my work these days. Question: If you were not an illustrator, what would you be? Rutger: I think I would be working in the event industry, still a lot of love there. Question: Who would you like to meet? Rutger: The Dalai Lama. Question: If you could travel back in time, where would you go to? Rutger: I would have loved to see what’s up with the Maya’s. Question: What kind of music do you listen to? Rutger: Techno & Hiphop.

tool: the Pen Tool in Illustrator
Cafe: ’t Jerommeke (rip)
Food: Any bread, with any meat and any cheese. So from pizza to burgers to wraps to sandwiches.
Drink: IPA