McDonald’s Overworld Launch

Maurice's ambitious 3D animation project for the Spanish McDonald’s app is a vibrant, fully animated overworld for a new in-app mobile game experience. Designed specifically for the Spanish market, the visual world merges whimsical architecture, playful detail, and clear branding to draw users into an interactive, game-like journey. All 3D design and animation was handled by Maurice and his team, while development and app integration came via partners at LiveWall. Users can explore the world by selecting Spanish as their language in the app, then navigating to the “My McDonald’s Work” icon to enter this imaginative digital landscape. WATCH the showcase video.