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Lina moved to London at 19 and has a bachelor degree in Interior Design and Technology from the Sir John Cass Faculty of Art. Karina has studied Psychology and Visual Communication at university and is convinced that continuous learning is the answer for all creatives.\r\n\r\n\u003Ch3>Approach\u003C\u002Fh3>\r\nAll three illustrators at Smartup Visuals want to make art that speaks to large audiences, but not just hanging on gallery walls or in printed publications. They want to do it live and help their clients reach people in surprising and interesting ways. To do this, they focus on communication in each project Smartup takes on. “Don’t decorate, communicate,” is the slogan they use and it results in work that is clear, easy to follow and yet sublime at the same time.\r\n\r\n\u003Ch3>Styles\u003C\u002Fh3>\r\nClear composition and a restrained use of colour are key to the Smartup aesthetic. When planning a piece, they focus on the core message and keep it simple, playing with 2D shapes. By varying the size of elements in the drawing they guide the viewer through the artwork and its overall message. Their imagery is fun, naïve and inspiring to whoever looks at it.","",875,"Echopic ist ein Illustrationsstudio, das seine eigene innovative Marke für visuelle Kommunikation entwickelt hat. Was die litauischen Gründerinnen des Studios - Kristina Naruseviciute und Lina Navickaite live auf der Bühne tun nennen sie Scribing. Die beiden produzieren Illustrationen und animierte Videos für Kunden auf der ganzen Welt.\r\nEchopic möchte Kunst machen, die ein großes Publikum anspricht, aber nicht nur an Galeriewänden oder in gedruckten Publikationen der Öffentlichkeit zugänglich gemacht wird. Sie wollen es live machen und ihren Kunden helfen, die Menschen auf überraschende und interessante Weise zu erreichen. Sie konzentrieren sie sich bei jedem Projekt, das Echopic übernimmt, auf die Kommunikation. \"Nicht dekorieren, sondern kommunizieren\" ist der Slogan, den sie verinnerlicht haben, und das Ergebnis ist eine Arbeit, die klar, leicht verständlich und gleichzeitig erhaben ist.\r\nEine klare Komposition und ein zurückhaltender Einsatz von Farbe sind der Schlüssel zur Ästhetik von Echopic. Wenn sie ein Projekt planen, konzentrieren sie sich auf die Kernaussage und halten es simpel, indem sie mit 2D-Formen spielen. Durch Variation der Größe der Elemente in der Zeichnung führen sie den Betrachter durch das Kunstwerk und seine Gesamtaussage. 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