I am delighted you want to find out more about me personally, however please talk to my agents about commissions as they handle all of that for me. I look forward to working with you.
Albert Morell

Albert Morell

About
Impressions
Interview
After studying sculpture and painting at the Kunsthochschule Kassel, Albert began working with a variety of advertising and brand identity agencies to gain an in-depth understanding of how they work. Reliable and on time, he’s quick to comprehend briefs and creative concepts, and works patiently and precisely to deliver work that gets the right results for his clients.

Approach


Working in Adobe Illustrator with his Wacom pad and pen, Albert develops visual identities in collaboration with his client. Often his role is to modernize and rejuvenate existing trademarks for contemporary audiences and he has become an expert in the field.

Style


Albert’s logo designs frequently have a sculpted or engraved feel to them as he successfully uses light and shadow to give a sense of depth to each graphic, for a comforting traditional feel. However, his work is never too complex to be used at all sizes and on all media, and its timeless quality often means brands don’t need to redesign for many years to come.
Berlin studio
Question: What drew you to illustration/design? Albert: Already as a child I drew and painted a lot. Then I studied fine arts and painting. Designer friends asked me for drawings and logos which then found their way to packagings and layouts. So the first jobs came basically by itself. Question: Do you have any formal design training? Albert: Not a classic education in graphic design or illustration. After my studies in fine arts, I did any kind of job and the illustrating developed after a while. At first I did a lot of bell ringing in publishing houses and agencies, first jobs came and after a while I developed a feeling how to position myself and to specialize in a certain area in order to survive the competition of the market. Question: Where do you live? Albert: In Zurich, Switzerland. Question: Can you describe your studio for me? Albert: Living and working in one apartment, rather tidy and straight, a large table and two computers. When I am away I can take my computer with me, which gives me a great flexibility. Nowadays it´s not important for the client anymore where I am, as long as I deliver the artwork on time and I answer my emails. Question: What is your biggest inspiration? Albert: Travels, Culture, People and the variety of life, nature and art. Question: How do you get the best ideas? Albert: Good ideas come automatically, when the task is interesting and exciting. The rest is effort. Question: What technique do you use? Albert: Sometimes I do the first sketches with pencil and paper, but mostly I start directly with the computer. The clients receive my final artworks as vector files. Question: Tell us about a favorite project you have recently completed. Albert: The careful modification of a word/picture logo of a well known cosmetic company which has not been modified since almost one hundred years. To keep the heart and spirit of the image but transferring it into the present was the tricky and exciting part about the job. Question: What would be your dream job/Commission? Albert: The key visual for the Olympic Games or World exhibition or an airline. Question: Who are your illustration heroes? Albert: I don´t have any specific ones. When I was little, I was very inspired by a series of city-portrait- books called "This is.." from Miroslav Sasek. I also really like the Erté and the fashion illustrations by Gruau and also J.C. Leyendeckers work. Generally I am very impressed by advertisings of the time between 1920 and 1950 with their simple coloration, two dimensionality and emotionality. Question: Do you keep a sketchbook? Albert: No, but I have a very precise photographic memory, so I practically carry my sketchbook with me all the time. Question: What are your hobbies? Albert: Swimming and traveling and dreaming. Question: If you were not an illustrator, what would you be? Albert: The result of a career counseling was butcher, hairdresser or massager. Maybe artisan, rather something practical without sitting at the computer at all times. Question: Who would you like to meet? Albert: Michelle Obama. Question: If you could travel back in time, where would you go to? Albert: The times between 1918 and 1938 and then again 1950 and 1975. Question: What kind of music do you listen to?Albert: RnB & House. Question: What is the funniest thing you have ever done? Albert: When I was really little I learned walking and talking. Question: Do you have a favorite game? Albert: Ludo.

Ausgewählte Kunden:
Johnson & Johnson, Disney, milkana, KfW Bankengruppe, Random House, REWE, Baileys, Néstlé, tesa, Melitta, Montblanc, Hugo Boss, Der Spiegel, Mercedes

Favourites
Website: Bootsbauer WALLY
Arbeitswerkzeug: iMac & Wacom Graphiktablet
Kunstgalerie: Kunst Werke Berlin
Laden: Lebensmittelabteilung vom Kaufhaus Jelmoli, Zürich
Cafe: Caféhaus Sprüngli, Paradeplatz, Zürich
Essen: Pasta
Getränk: Sauvignon Blanc
 
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