Albert Morell

Made-to-measure brand logos
He always finds this typical apt drawn quality that makes his work so unique.
After graduating with a degree in Fine Arts from the Kunsthochschule Kassel, Albert has focused on commercial illustration for the past 20 years. Up to 80% of his commissions come from agencies specializing in brand development and brand strategy, known in English-speaking countries as Brand & Corporate Identity Consultants. They bring Albert on board as a freelance illustrator for projects involving logo development, modernization of existing brand logos or the development of illustrative motifs for packaging design. In addition to clients in German-speaking countries, Albert works for international clients and established agencies, primarily in Great Britain, the U.S.A. and Asia. Direct communication with the respective design teams is mostly conducted via video call / video conference to discuss specific project details and design briefings. Through his years of experience, Albert has developed ample English language skills for in-depth dialogue on detailed issues when interacting with clients. Without these language skills, he says, it is impossible to work successfully today.
His illustration style is more traditional, classical, consisting of clearly defined line drawing and an interplay of two-dimensional light and shadow, from which motifs such as figures, animals or faces are modulated.
Brand logos require longevity that must function independently of fashionable style trends. And Albert has this flair for a "timeless style," which his clients value highly in him. In addition, a high level of creative input, flexibility and timely delivery are expected. Another aspect of developing a brand logo is a flair for reducing and simplifying representations to ensure a logo is as visually recognizable and printable as possible. During the design phase, Albert's clients usually receive two to three initial variations. After customer feedback, it's on to the fine-tuning and final elaboration, which he does exclusively with the vector-based Adobe Illustrator program.
Another customer base consists of classic design and advertising agencies, as well as publishing houses and private companies. An additional mainstay is the development of rather functional application icons and handling illustrations in the medical, pharmaceutical and beauty and cosmetics sector. This thematic world requires a completely different approach, which is much more concerned with factual content and a sober, clear visualization of complex, scientific content.
Albert is always looking forward to new clients and interesting projects.
Tools: Adobe Illustrator
Albert Morell, Berlin (GER); Sprachen: German, English, French
Albert Morell
Selected illustrations





















































































































































