Albert Morell

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Animals

Character Design

Food & Drink

Graphic

Line

Logo & Icons

Medical

People

Retro

Vector

Rear of vintage car with luggage set in front of city skyline and greenery

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Classic building facade with cathedral and trees in background

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Made-to-measure brand logos

He always finds this typical apt drawn quality that makes his work so unique.

After graduating with a degree in Fine Arts from the Kunsthochschule Kassel, Albert has focused on commercial illustration for the past 20 years. Up to 80% of his commissions come from agencies specializing in brand development and brand strategy, known in English-speaking countries as Brand & Corporate Identity Consultants. They bring Albert on board as a freelance illustrator for projects involving logo development, modernization of existing brand logos or the development of illustrative motifs for packaging design. In addition to clients in German-speaking countries, Albert works for international clients and established agencies, primarily in Great Britain, the U.S.A. and Asia. Direct communication with the respective design teams is mostly conducted via video call / video conference to discuss specific project details and design briefings. Through his years of experience, Albert has developed ample English language skills for in-depth dialogue on detailed issues when interacting with clients. Without these language skills, he says, it is impossible to work successfully today. His illustration style is more traditional, classical, consisting of clearly defined line drawing and an interplay of two-dimensional light and shadow, from which motifs such as figures, animals or faces are modulated. Brand logos require longevity that must function independently of fashionable style trends. And Albert has this flair for a "timeless style," which his clients value highly in him. In addition, a high level of creative input, flexibility and timely delivery are expected. Another aspect of developing a brand logo is a flair for reducing and simplifying representations to ensure a logo is as visually recognizable and printable as possible. During the design phase, Albert's clients usually receive two to three initial variations. After customer feedback, it's on to the fine-tuning and final elaboration, which he does exclusively with the vector-based Adobe Illustrator program. Another customer base consists of classic design and advertising agencies, as well as publishing houses and private companies. An additional mainstay is the development of rather functional application icons and handling illustrations in the medical, pharmaceutical and beauty and cosmetics sector. This thematic world requires a completely different approach, which is much more concerned with factual content and a sober, clear visualization of complex, scientific content. Albert is always looking forward to new clients and interesting projects. Tools: Adobe Illustrator Albert Morell, Berlin (GER); Sprachen: German, English, French

Impressions

Interview

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Interview

What drew you to illustration/design? Already as a child I drew and painted a lot. Then I studied fine arts and painting. Designer friends asked me for drawings and logos which then found their way to packagings and layouts. So the first jobs came basically by itself. Do you have any formal design training? Not a classic education in graphic design or illustration. After my studies in fine arts, I did any kind of job and the illustrating developed after a while. At first I did a lot of bell ringing in publishing houses and agencies, first jobs came and after a while I developed a feeling how to position myself and to specialize in a certain area in order to survive the competition of the market. Where do you live? In Zurich, Switzerland. Can you describe your studio for me? Living and working in one apartment, rather tidy and straight, a large table and two computers. When I am away I can take my computer with me, which gives me a great flexibility. Nowadays it´s not important for the client anymore where I am, as long as I deliver the artwork on time and I answer my emails. What is your biggest inspiration? Travels, Culture, People and the variety of life, nature and art. How do you get the best ideas? Good ideas come automatically, when the task is interesting and exciting. The rest is effort. What technique do you use? Sometimes I do the first sketches with pencil and paper, but mostly I start directly with the computer. The clients receive my final artworks as vector files. Tell us about a favorite project you have recently completed. The careful modification of a word/picture logo of a well known cosmetic company which has not been modified since almost one hundred years. To keep the heart and spirit of the image but transferring it into the present was the tricky and exciting part about the job. What would be your dream job/Commission? The key visual for the Olympic Games or World exhibition or an airline. Who are your illustration heroes? I don´t have any specific ones. When I was little, I was very inspired by a series of city-portrait- books called "This is.." from Miroslav Sasek. I also really like the Erté and the fashion illustrations by Gruau and also J.C. Leyendeckers work. Generally I am very impressed by advertisings of the time between 1920 and 1950 with their simple coloration, two dimensionality and emotionality. Do you keep a sketchbook? No, but I have a very precise photographic memory, so I practically carry my sketchbook with me all the time. What are your hobbies? Swimming and traveling and dreaming. If you were not an illustrator, what would you be? The result of a career counseling was butcher, hairdresser or massager. Maybe artisan, rather something practical without sitting at the computer at all times. Who would you like to meet? Michelle Obama. If you could travel back in time, where would you go to? The times between 1918 and 1938 and then again 1950 and 1975. What kind of music do you listen to? RnB & House. What is the funniest thing you have ever done? When I was really little I learned walking and talking. Do you have a favorite game? Ludo.

Favourites

Website: Bootsbauer WALLY Arbeitswerkzeug: iMac & Wacom Graphiktablet Kunstgalerie: Kunst Werke Berlin Laden: Lebensmittelabteilung vom Kaufhaus Jelmoli, Zürich Cafe: Caféhaus Sprüngli, Paradeplatz, Zürich Essen: Pasta Getränk: Sauvignon Blanc

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Lions Cakes chocolate sandwich vintage packaging

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Paulaner Hefe-Weißbier keg featuring Munich landmarks and people

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Detailed bear head illustration by Albert Morell

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Person demonstrating four yoga stretches on knees and floor

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City with wind turbines, solar panels, power lines, and a modern train.

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Medical illustration of lungs, heart, kidneys, intestines, uterus, and bladder

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Orange icons of buildings, factory, church, and film production scenes

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Illustration showing baby bottle sterilizing and cleaning steps

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Diagram illustrating Somat Smart eco cycle refill process for dishwasher

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Illustrated helicopter, sailboat, motorboat, and submarine icons

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Side view of a human head with the brain highlighted in pink

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Neuro Prevent vitamin supplement box with molecular graphic design

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Mannequins wearing red and black jackets in a store window display

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Geometric abstract portrait in blue and white by Albert Morell

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Stylized portrait of a man with mustache by Albert Morell

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Female figure On-pack icon for Norwegian food supplier

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Heraldic crest with two horses and a crown by Albert Morell

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Minimalist line drawing of a man reading a book by Albert Morell

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Packaging label for Küchlein Petit Tendre L'Original by Albert Morell

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Green hills with grazing cow and tower illustration by Albert Morell

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Man smiling near a stylized mural portrait by Albert Morell

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Albert Morell

Selected illustrations

Jar of Bihophar Südfrankreich honey with French countryside drawing

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Serengeti Premium Lager beer bottle label with leopard illustration

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Doncaster Council emblem with castle towers and white roses on blue and gray background

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Black rooster silhouette with detailed feathers by Albert Morell

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Stylized bee illustration by Albert Morell in black and yellow

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Stylized vector illustration of woman holding white object by Albert Morell

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Hand inserting contact lens into eye in step-by-step process

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Hemodialysis machine with blood circuit and organs illustration

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Hands adjusting and activating a dispensing cap on a bottle

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Drawings of various lifting and assistive devices for manual handling tasks

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Icons showing sealing, pressure control, non-leakage, flexibility, and adjustability

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Blue icons of book, news, computer, family, vehicles, and office items

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Head silhouette showing sinus and headache pain areas

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Four different types of inline water flow meters and sensors

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Bottle of Fürst Bismarck clear spirit with two filled shot glasses

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Acqua Colonia perfume packaging in light green and pink colors

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Cover of Safe Enough book by Lee Child featuring a car and figure

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Label for Gläserne Molkerei Bio Kesselmeister pepper cheese with regional seal

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Stylized goat head wearing tuxedo and bow tie by Albert Morell

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Illustration of man holding tasting glass by Albert Morell

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Digital portrait of a businessman in suit and tie by Albert Morell

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Abstract red bird illustration by Albert Morell

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Graphic illustration of an owl with oak leaves and acorns by Albert Morell

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Two men holding hands near flowers with sailboat and birds by Albert Morell

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Isometric view of traditional thatched roof houses

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Blueprint illustration of a vintage car from multiple angles

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Red city skyline illustration with Cosmopolitan text

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Gold foil embossed eagle emblem with crown and shield design

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Bond 7 Smooth whisky bottle with golden label and amber whisky

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Child sitting on crescent moon with stars illustration

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Kenya Cane smooth cane spirit label with two lions and red emblem

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Limousin cow head illustration with floral decorations by Albert Morell

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Two men looking toward mountains illustration by Albert Morell

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Illustrated safety instructions for gas handling and fire prevention

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Black and white drawing of a woman touching her temple with her eyes closed

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Icons representing cleaning, no slippage, easy use, active carbon, hygienic paper, dirt repellent

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Illustrations of various electronic measurement and control devices

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Hands pressing and twisting a round container lid to open it.

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Green outlined plastic bottles and containers for recycling

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Diagram of facial symptoms affecting eyes, nose, and skin areas

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Hospital bed surrounded by medical equipment and infusion pumps

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Christmas decorations including reindeer, bells, snowflakes, and ornaments on red

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Kaiser-Natron cleaning tablets and products in green packaging

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Book cover showing woodcut man with axe, title and author text in German

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After shave bottle and face cream tube with black and white alpine design

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Orange grocery basket with food items by Albert Morell

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Green circular illustration of a woman with leaf hair by Albert Morell

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Silhouette of sailor with spyglass next to Saint Malo text by Albert Morell

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Child riding zebra carrying a basket illustration by Albert Morell

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Minimalist sushi illustration with chopsticks and soy sauce bowl by Albert Morell

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