Watercolor

The watercolor technique is one of the most time-tested painting and illustration styles of all. Watercolors are still classics because they can be reinvented in a contemporary way. The fashion industry makes use of the looseness and speed with which watercolors can be put on paper and the freedom and abstraction that this medium naturally brings. Atmospheric landscapes benefit as watercolor motifs from floral colorfulness, naturalness and the ability to develop a more abstract language with organic textures. Watercolor paintings can also be found in the editorial field to accompany interviews and articles with watercolor portraits, delicate botanical elements on food packaging to aesthetically watercolored face and body parts in the cosmetics and wellness sector and medical products.