Lettering
Elegance and precision.
Typography design, calligraphy, handlettering: The design of and with type is an elegant stylistic device to communicate content significantly and individually. A handwritten headline conveys personality and emotion. Classic calligraphy is currently experiencing a renaissance: among street artists in typical urban handstyle, as well as among young calligraphers who wield brushes and pens with fascinating precision. The supreme discipline is font development, from individual letters for a product name to a complete ABC for unmistakable corporate designs. 3D typography and figurative type design are also more in demand than ever.
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