I am delighted you want to find out more about me personally, however please talk to my agents about commissions as they handle all of that for me. I look forward to working with you.
Caroline So

Caroline So

Originally from Southern California, Caroline went to New York at 17 with the goal of working in fashion and she hasn’t looked back since. Pencil and paper are her oldest friends, and since childhood she has explored new ways of capturing facial expressions, poses, animals, nature and more. With 10 years of experience in fashion design prior to becoming an illustrator, she’s an expert at finding unique solutions for her clients’ projects.

Her inspirations include Francis Bacon and Egon Schiele, and she also loves collecting novelty perfume bottles.


Caroline’s illustrations begin as pencil sketches as she builds up the composition. Once she’s decided on a blueprint, she traces key lines in ink, scans them into her computer, and continues in Photoshop. She loves creating a clean, modern feel to complement her natural, hand-drawn lines.


Caroline’s style is bursting with emotion, whimsy and life. She brings a touch of joy to everything she does, and gives her subjects a sense of playfulness, delicacy and quirkiness.
Question: What led you to become an illustrator? Caroline: I don’t remember a time where I was not carrying a pen and paper. I was always fascinated by people’s characteristics, fashion, and travel. I'm so thankful that a passion and hobby of mine is my career. Question: Did you study illustration at college? Caroline: I studied fashion design at Fashion Institute of Technology in New York for my undergrad and did a year abroad in Florence, Italy for my bachelors. Question: Where did you grow up? Caroline: Torrance, California which is a city very close to the beach. Question: Do you have a childhood memory relating to drawing or art that you hold dear? Caroline: I remember I had a book where I created my own clothing brand and I had the models all have different personalities, stories and names. I would illustrate their lives in one of a kind designs and tell a narrative about where they are going, who they are brunching with, and all the little dramas in their lives. It ended being a really thick book of random sketches (and I had to start another one), but it contained so much personality and fun! Question: Where do you live now and what drew you there? Caroline: I've lived in New York since I graduated because my first job out of college was as a fashion designer here. I love New York for its high energy, and being a place that’s thriving with creativity but I'm willing to relocate if the opportunity comes where I find a balance between nature and a creative community. Question: Describe your studio for us Caroline: My studio is filled with lots of pens! And a lot of paper! And, of course my computer and wacom tablet, that is the anchor. Question: Who or What is your biggest inspiration? Caroline: I would say Picasso for willingness to experiment and Egon Schiele for his unique, raw and powerful line-work.Question: Do you collect anything? Caroline: Pens and perfume.Question: What are your interests outside of illustration? Caroline: Perfume. To design scent is absolutely fascinating to me!Question: What would be your dream job/commission? Caroline: A job in which it will be used to empower and encourage women!Question: Why is illustration such a powerful medium? Caroline: It is a visual to speak a message - the illustration should move and speak to you.Question: What is the best use of illustration you have ever seen? Caroline: Christoph Niemann’s witty illustrations where his minimal lines tell so much story. Question: Who is your design hero? Caroline: Pheobe Philo- the designer who understands exactly what women want to wear. Question: Who is your musical hero? Caroline: Wolfgang Amadeus Mozart.Question: If you were not an illustrator, what would you be? Caroline: An art teacher or a tour guide in the place of the moment I find beautiful.Question: What's the best advice you've ever been given? Caroline: Don't focus on one tree in the forest. Step back and see the forest in full. Question: Do you have a method for dealing with the feeling of having no ideas? Caroline: Eat something delicious, take a walk, cleanse the clutter in the mind and think simpler. Question: If you could visit anywhere in the world, where would you go? Caroline: The next on my bucket list is Alaska and Chile.Question: How would someone who knows you well describe you? Caroline: Optimistic, elegant but simple, and excited for life.Question: If money were no object, would you continue to illustrate? Caroline: Absolutely! It's in my blood!

Fresh Beauty, Marc Jacobs Beauty, Kate Spade New York, NYDJ, Lou and Grey, Ines Di Santo, Designow, LIA Fashion, Vanilab