Drawing attention to the characters she creates using a highly sophisticated way of rendering skin, Juliette has honed a highly individual illustration style that offers clients something a little different, and in addition to fashion and lifestyle imagery she loves illustrating food and drink. With a BFA from the Art Center of Design in Pasadena, she’s inspired by vintage fashion, old cook books, kitsch knickknacks and strong women. From global brands to boutique publications, Juliette Toma is an artist who promises a unique touch.
First Juliette collects together a selection of reference photos, collaging elements together to shape her composition. She then sketches the images and paints either using acrylics or digitally, playing freely with colours and rearranging the structure until it hits the sweet spot.
Bright colours and a love of pink shine through in Juliette’s illustrations, which are usually quirky and humorous. Beneath her painterly style there’s also an undercurrent of realism.
Question: What led you to become an illustrator? Juliette: My dad is a painter, so I grew up around art. Drawing and painting was always something I loved to do and when I found out I could make a career out of it as an illustrator I knew that was the career for me.Question: Did you study illustration at college? Juliette: Yes, I studied Illustration at Art Center College of Design in Pasadena.Question: Where did you grow up? Juliette: I grew up in Burbank, California where I still live. I enjoy being close to my family who also lives here.Question: Who or what is your biggest inspiration? Juliette: I am inspired by things I find fun, humorous, and tell a story. I love going to flea markets and collecting all things nostalgic such as, vintage fashion magazines, old cook books, old family photos, and kitsch knick knacks.Question: How do you get your ideas? Juliette: My ideas come from different things I see in my day to day life. A person with a cool haircut walking down the street, an interesting hand painted sign, or a nicely designed soda bottle are all things that can spark ideas for me.Question: Do you collect anything? Juliette: I have a big collection of vintage magazines, old photos, and toys.Question: Do you keep a scrapbook? Juliette: I keep a pinterest board which is kind of like my version of a scrapbook.Question: Tell us about a favorite project you’ve recently completed. Juliette: I recently illustrated six different beauty looks of the different type of people who would shop at Harrods for Harrods magazine.Question: What would be your dream job/commission? Juliette: Anything to do with beauty or food!Question: Why is illustration such a powerful medium? Juliette: It can convey a message that is instant and accessible to anyone, no matter where you live or what language you speak.Question: What makes a really good client brief? Juliette: Something that is clear but also gives you creative freedom.Question: How much of your work in hand drawn? Juliette: All of my work is hand drawn.Question: Who is your art hero? Juliette: Some of my art heroes are Seymour Chwast, Tadanori Yokoo, and Kerry James Marshall.Question: Who is your musical hero? Juliette: Kathleen Hannah. She’s just such a bad ass woman!Question: If you were not an illustrator, what would you be? Juliette: I think I would do something with psychology or an art therapist.Question: If money were no object, would you continue to illustrate? Juliette: Definitely! Drawing and painting has always been my number one hobby.Question: If you could travel back in time, who would be the one person you would want to meet and why? Juliette: I’d love to travel back in time and meet my parents as teenagers to see how they were then.