I am delighted you want to find out more about me personally, however please talk to my agents about commissions as they handle all of that for me. I look forward to working with you.
Lev Kaplan

Lev Kaplan

About
Impressions
Interview
Now based in Stuttgart, Lev has worked in advertising for over 25 years. A master of animation, illustration, motion graphics and creative direction, he brings all his experience to bear on his children’s book projects and commercial illustration work. From Phileas Fogg to The Brothers Grimm, his fine brushwork has illuminated some of the world’s best-loved and most imaginative stories.

Lev’s influences include Northern Renaissance painters like Pieter Bruegel the Elder, Jan van Eyck and Hans Holbein, plus the American realist Andrew Wyeth.

Approach


When he receives a brief, Lev looks carefully at the concept and what the client wants, identifying the narrative that will underpin his piece. He renders in watercolor and colored pencils on toned paper, and loves painting the details in tiny strokes.

Styles


Magic Realism is at the heart of Lev’s style. Combine the traditional feel of Breugel’s folk paintings with Wyeth’s light touch and the magic of the narrative and you have a rough recipe for his imagery.
Question: What led you to become an illustrator? Lev: It was a coincidence. My friend asked me if I would like to illustrate a fairy tale book. And I agreed.Question: Did you study illustration at college? Lev: No, I am a studied architect.Question: Where did you grow up? Lev: In Lugansk, in the ex USSR, now Ukraine.Question: Do you have a childhood memory relating to drawing/art that you hold dear? Lev: Yes, the mysterious smell of paper and color in the children's art school.Question: Where do you live now and what drew you there? Lev: I live in Stuttgart since 1992. I emigrated from the Ukraine to the FRG and came straight to Stuttgart.Question: Describe your studio for us Lev: It is a small room in my apartment where I have everything to work on. Also my LP collection and turntable are here - it's my habitat.Question: Describe the view from your window Lev: It is a sleeping quarter: many houses, but also many trees and forest-covered hills on the horizon. Nearby is a kindergarten and I keep hearing children's voices outside.Question: Who or What is your biggest inspiration? Lev: North Renaissance, especially Pieter Bruegel the Elder. Andrew Wyeth is also my great role model.Question: How do you get your ideas? Lev: With the pencil in my hand. I start to scribble, to etch right away and it starts immediately to assemble something in my head. I never wait for inspiration, it comes during work.Question: What are your interests outside of illustration? Lev: Free painting, music, literature. Question: What is the first record you bought? Lev: Pink Floyd 'Wish you were here'.Question: Tell us about a favourite project you’ve recently completed Lev: An illustration for the PETA-Animals print ad.Question: Why is illustration such a powerful medium? Lev: Because we live in a world full of visual attractions and the visual information is accepted faster and better.Question: What is the best use of illustration you have ever seen? Lev: Norman Rockwell Illustrations for The Saturday Evening Post.Question: What makes a really good client brief? Lev: If he does not accept you as a supplier, but as a team member.Question: What’s the best advice you’ve ever been given? Lev: The four-part cure (Tetrapharmakos) by Philodemos, 1. Don’t fear god, 2. Don’t worry about death, 3. What is good is easy to get, 4. What is terrible is easy to endure.Question: If you could visit anywhere in the world, where would you go? Lev: Maybe Kyoto in Japan.Question: Have you any hidden talents? Lev: I can write well. I can cook well. And I can learn quickly.Question: If money were no object, would you continue to illustrate? Lev: Yes, exclusive and very interesting commissions.Question: If you could travel back in time, who would be the one person you would want to meet and why? Lev: Pieter Bruegel the Elder - The most mysterious and the most interesting artist I know.

SELECTED CLIENTS:
Thienemann-Esslinger Publishing, Baku-Magazine, Moscow, Jung von Matt Werbeagentur, Berlin, Rocket Yard Advertising, Tallinn, Steve Cohen Chamber Magic Show, Saatchi & Saatchi, Beijing

Favourites
Restaurant: Cube (Stuttgart)
Gallery: Kunsthistorisches Museum Wien
Art Equipment/Tool: Schmincke Watercoloura, Arches Paper
Food: Sush
Drink: red wine
Shop: Second Hand Records Stuttgart
 
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