Luiza Laffitte

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Woman sleeping on books titled R.T.F.M., illustrated by Luiza Laffitte

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Silver Partner sponsor badge with blue floral designs by Luiza Laffitte

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Colorful decorative patterned washi tape rolls by Luiza Laffitte

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Festive Christmas scene with chefs and food, illustrated by Luiza Laffitte

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Friendly creatures iof beautiful color palette

In Luiza's cheerfully colorful world, you want to be at home.

Luiza has years of experience as an art director, so it is easy for her to adapt to the needs of her clients. Inspiration can come from anywhere, nature, events or spontaneous ideas. Luiza's unique work process begins with words and only then does she gradually start sketching. A selection of thumbnail images are refined in Procreate on her iPad and then fully colored in pixels in Photoshop, using pastel colors that give her work a warm touch. Luizais fluent in English, French and Portuguese.

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Interview

SCRAPBOOK QUESTIONS What led you to become an illustrator? Illustration has always been a part of my life. I have been drawing since I was a kid. Did you study illustration in college (if so where)? After college (I have a degree in Advertising) I integrated an art school in France: École Pivaut. Where did you grow up? In Brazil, between Rio de Janeiro and Natal Do you have a childhood memory relating to drawing/art that you hold dear? Every Christmas, especially when I was a kid, I made gifts for my family. The gifts could be any kind of creation like illustrations, cross stitch, clay sculptures, popsicle stick frames. Even after I grew up I kept giving illustrations for my family and friends for christmas. I also used to make illustrated gift tags and cards that everyone in my family attached to their own gifts. Christmans times always had my illustrations hanging around. Where do you live now and what drew you there? Today I live in Nantes - France. I came here in 2011 to study illustration at École Pivaut and I never left. I built my life and family here. I love this city. Describe your studio for us I don’t really have a studio.I work in a coworking space: Espace Esperluette. I’ve been here since 2014. What I love about our coworking is that we are an association and not a company. We share the space as if we were housemates. Everyone has a task to keep the place running and we share the expenses. I am the only illustrator that works here. Our team (13 people) has all kinds of jobs: developer, translator, motion designer, graphic designer, statician, digital marketing, etc. What allows us now and then to team up for some clients and share our expertise. We also organise some events in our space like breakfasts, parties, lunch at restaurants, etc. These things bring us together and make us more than colleagues. Being a freelancer can be a solitary job, that’s why I cherish this place so much. Do you have a studio pet? We have an aquarium with ugly transparent fishes, does that count? It’s not my favourite pet. Describe the view from your window I have an incredible view. We are based on the third floor of a building located at the Cathedral square. From my window I can see beautiful french old buildings with the Cathedral throning in the middle. The cherry on top is the morning hot sunlight coloring the buildings and the room I work at. Who or What is your biggest inspiration? My inspiration is hard to describe. It’s pretty much like a wild force that comes out when I see beautiful things or when I walk in nature or when I listen to my kids stories. How do you get your ideas? I try to find connections between elements and shapes that are not alike and almost every time creative and funny things come out of these connections. I try to think outside the box. Do you collect anything? Not really What do you listen to when you work? (Can you share a Spotify Playlist?) I rarely listen to music when I work. I usually listen to podcast ( Tree Points Perspective, The Pencil King), Ted Talks, conferences (Adobe Max), online classes (Skill Share and 21 Draw), pretty much any content related to illustration or the creative industry What are your interests outside of illustration? I like to dry flowers, make a herbarium, I started doing needle felting, and I do some krafting with my kids. What is the first record you bought? I don’t really remember but probably Christina Aguilera or Spice Girls. Or maybe some Brazilian singers like Djavan or the group Skank. What was your favourite assignment ever? I just finished working on an illustration for Adobe that is going to be published in January 2022. This was the best assignment I had. I can’t really talk about it right now. But If this Scrapbook comes out in January I can give you some details about this illustration. What would be your dream commission? To be honest, my dream commission changes every year. At this moment I would love to work with Les Galeries Lafayette for their Christmas Campaign. Every year the Gallery decorates it’s windows with beautiful, creative and fantastic illustrations. To support those illustrations they create puppets and dolls inspired by the illustrations and, with transparent tread and a mechanical machine, they make those dolls move. It’s a little like Disneyland's “It’s a Wonderful World”. What is the best use of illustration you have ever seen? This is a hard question for me because wherever I see an illustration I immediately think that it was necessary to put that illustration there. But lately I think the illustrations that were made to talk about social movements like Black Lives Matter were essential to bring people together and to make those subjects accessible to everyone. Illustration can take the taboo off difficult and important subjects and make them more clear and easy to understand. What makes a good client brief? A brief that describes at best what the client needs, that shows examples of my work that he likes and at the same time that gives me freedom to do something creative. How much of your work is hand drawn? None, I work 100% digitally How do you envisage illustration evolving? I hope illustration will be seen and respected as a mix of communication and self expression. Illustrators are able to show the client’s message through their personal style, with their own voice. I also hope clients will see the effort, mental and physical, we put behind each illustration and give the proper value to this profession. I’m not 100% sure that this will be the evolution of the illustration, but I’m pretty hopeful that it can be. Who is your art hero? • Tom Schamp • Jarom Voegel • Andrew Nye • Lauren Hom • Jessica Hische • Riccardo Guasco • Aivax Who is your design hero? • Hoodzpa Design • Blublu Animation Studio Who is your music hero? I have a type of music as a hero: Samba If you were not an illustrator, what would you be? I don’t know but something probably related to design and creation. What’s the best advice you’ve ever been given? “Promise less deliver more” If you could visit anywhere in the world, where would you go? One of those unusual and fantastic hotels in beautiful places that have cabins on trees or bubble rooms inside the water. Or even those hotels where you wake up with the head of a giraffe looking through your window. Any magical place that helps me get out of reality. Have you any hidden talents? Not really How would someone who knows you well describe you? “she is always creating something, and having new ideas, her mind never stops” If you could live anywhere, where would it be? Well, I left my hometown in Brazil to live in France, so I am already living where I wanted to be. If you could travel back in time, who would be the one person you would want to meet and why? I would love to have a chat with Charlie Chaplin. He had a great creative mind, he knew how to think outside the box, so I guess he would have many things to teach me. What themes or content in the world inspires you? Lifestyle magazines with personal development and creative content - like Flow Magazine. How do you keep on trend and up to date in our quickly changing industry? Lot’s of Pinterest Hours in my life. What is your go-to comfort food? That one is hard for me because my go-to confort food is a Crab dish (Crab with coconut milk) that we can only find in the North-east of Brazil. Since the Pandemic started I couldn’t fly to Brazil, so it’s been 3 years that I don’t eat my go-to confort food. What movie can you watch over and over? I don’t like watching the same movie over again, but I already watched 3 times all the 10 seasons of Friends. What do you listen to when you’re illustrating? “ podcasts ( Tree Points Perspective, The Pencil King), Ted Talks, conferences (Adobe Max), online classes (Skill Share and 21 Draw), pretty much any content related to illustration or the creative industry” What is the last show you binged? Chicago Med and Dynasty, both on Netflix. What was the last exhibition you saw and loved? An exhibition of old illustrated advertising posters and old packaging of the French Cookie Brand LU (Lefèvre Utile). This exhibition takes place in the LU Museum inside the Haute-Goulaine Castle situated in the west of France. What was the last concert you went to? It was the Brazilian singer and former minister of culture Gilberto Gil. He was touring in France and Nantes was part of his itinerary. What is your favourite book? I love all Agatha Christie's Books that have the detective Hercule Poirot. What do you do when you have creative block? I take a break from the project if I can, and if I can’t I browse through Pinterest to see if something inspires me. What is your favourite way to fill free time? Any hobbies? Half the time I illustrate personal projects with Netflix turned on, the other half I try to do something screenless and manual, like dried flower wreaths, needle felting and Krafting with the kids. What is your go-to karaoke song? Probably one of the songs from the Brazilian singers Ana Vitoria. Which languages can you speak? Portuguese, French and English What is your favourite quote? “One should always be a little improbable” What is your favourite ice cream flavour? Is there any random thing you consider yourself an expert on? I’m pretty good in sleeping more than 10 hours if my kids let me haha

Favourites

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Illustration of two people gathering mushrooms under a tree with a rabbit in a hollow, by Luiza Laff

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The Thursday Murder Club book cover with four elderly portraits and floral decoration

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Illustration of four people sharing a meal on a flower table by Luiza Laffitte

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Children playing on bunk bed near window with owl and forest view by Luiza Laffitte

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Person swinging on fork with macaroni noodles in playful scene

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The Pink Elephant cocktail lounge advertising

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Fabric with illustrations of croissant, maple syrup, honey, and fruits.

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Advertising illustration by Luiza Laffitte

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WWF's Nature Tour Court short film poster

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Black and white fantasy creature illustrations by Luiza Laffitte

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Illustration of a Jules Verne airship with sea creatures and flying machines.

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Street billboard showing colorful nature-themed ad with cyclist and animals by Luiza Laffitte

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Illustration of fresh lemon with leaves and text 'Don’t be shy, squeeze me' by Luiza Laffitte

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Strawberries illustration with one wearing a blue face mask by Luiza Laffitte

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Advertisement billboard at city bus stop illuminated at twilight by Luiza Laffitte

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Purple fruit hanging from leafy tree branches in sunlight

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Marketing map of a wizard school campus called Strixhaven

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Alcohol themed advent calendars for Tastillery

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Illustration of a child riding a blue whale surrounded by colorful fish by Luiza Laffitte

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Hand holding Easter magazine featuring bunny and colorful spring flowers

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Conceptual illustration about traveling by Luiza Laffitte

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Illustration of a girl with nesting dolls and flowers by Luiza Laffitte

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Hand placing a yellow game piece on Monopoly board near house and hotel.

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Wine bottle shaped like grapes with Vintage 1991 label and two butterflies

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Donald Duck and friends driving a vintage car on an adventure

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English Breakfast tea label with illustrated rabbits and leaves by Luiza Laffitte

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People flying with balloons over hills in a colorful whimsical scene

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Book cover of Valverda and the Firelight Thief with four characters illustrated by Luiza Laffitte

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Day of the Dead skull, pyramid, cactus, and parrot illustration

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Illustration of a school bag with books, water bottle, and stationery

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Vintage horse educational poster with illustrations of horses and riding.

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Giant frog and tiny people near large mushrooms and tree trunk

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Book cover featuring a large tree, frog, and small people in nature

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Decorative motif featuring people and objects

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scotch, whisky, drink, clouds, lake, monster, scotland,, landscape crazy, fun, drinking, bottles, ad

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Mazette magazine cover with colorful characters, plants, and food by Luiza Laffitte

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Person recycling plastic bottles into a green bin by Luiza Laffitte

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Sleeping monkey cuddled on leaf under blossoming branch by Luiza Laffitte

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Person relaxing on lounge chair with blue birds flying around by Luiza Laffitte

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Seamless wildlife pattern with tigers, bears, foxes by Luiza Laffitte

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Illustration of a smiling boy with pomegranates and pears by Luiza Laffitte

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Panettone packaging and nut design by Luiza Laffitte

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Magazine cover showing family and children around large corn stalks, illustration by Luiza Laffitte

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Pattern of various colorful flowers and leaves on a maroon background

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Luiza Laffitte created the artwork for 2023's Devfest Nantes event

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Luiza Laffitte

Selected illustrations

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Two hikers with backpacks and dog walk on large frying pan in forest by Luiza Laffitte

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Shepherd standing with sheep and a staff in a pastoral setting by Luiza Laffitte

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Red and white cartoon cow pulling wagon with milk bottles

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Blue dog fishing from a small boat by Luiza Laffitte

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Elderly person meditating surrounded by floating goldfish on red background

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Young woman carrying milk and Oreo backpack with a happy spotted dog

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Poster illustration of Wimbledon 3-16 July 2023

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Three skateboard decks with dogs, fruit, and cranes artwork

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DevFest event poster with wizard, dragon, unicorn, and magical forest scene

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Father reading a book with children on armchair

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Bonne Année 2021 cards with colorful outdoor illustration by Luiza Laffitte

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Illustration of cherries on branch with leaves and 'I'm Delicious' text by Luiza Laffitte

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Botanical illustration of white flower and star anise by Luiza Laffitte

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Illustration about invest their retirement money into green products

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Illustration of polar bear, fish, and bird with Christmas decorations by Luiza Laffitte

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Illustration of large flowers with a purple kettle and small people by Luiza Laffitte

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Packaging and labeling for Breesa chocolates

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Easter bunny and chicks sitting in cracked eggshells with flowers

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Surreal illustration of a whale and birds around a giant ice cream cone house by Luiza Laffitte

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Illustration of Mary Poppins characters with giant book and umbrella by Luiza Laffitte

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Parents and children having fun at a family 5K fun run event

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Drawing of flowering plant with yellow and red flowers on open magazine page

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Donald Duck cartoon poster with farm animals and a barn

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Stylized deer with antlers in bright colors by Luiza Laffitte

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Child playing with cat and colorful geometric shapes by Luiza Laffitte

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adobe, vision, dance, girl, nature, animals, life, children, flowers, water, dress, leaf, light, sky

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Santa Maris - World Pops packaging design

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Pattern of yellow lemons with green and blue leaves on branches

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Two jockeys running, one holding helmet and crop, the other running fast

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Two cousins dressed as Sherlock Holmes with Big Ben and moon background

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Girl riding a large white cat with a colorful tail by Luiza Laffitte

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chocolate, dairy, free, gluten, nature, natural,packaging

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Packaging illustrations for calendars containing 24 taste bottles of Gin

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Spirits, drink,sky, universe, animals, spaceship, stars, planets, fun,fruit, drinking, bottles, adve

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Floating island with Italian landmarks, red car, and airplane

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Sustainable business economy illustration showing teamwork and growth by Luiza Laffitte

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Two children gardening plants around a small house model by Luiza Laffitte

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Illustration of two people hugging inside a teapot by Luiza Laffitte

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Decorative gift box with colorful illustrations and a 'have fun my love' message by Luiza Laffitte

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Three children walking on a stone path in a sunny landscape by Luiza Laffitte

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Orange fruit illustration and panettone packaging by Luiza Laffitte

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Cherry fruit packaging design by Luiza Laffitte with vibrant colors

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Illustration of people, animals, flowers, and nature in Savenay

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Cartoon alien holding a potted plant and atom symbol by Luiza Laffitte

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Surreal urban scene with cyclist, birds, floating bus, and treehouse by Luiza Laffitte

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Tree shaped like a fox with birds flying around and small creatures below

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Girl and fox inside a bottle surrounded by strawberries and cream dessert.

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White rabbit with floral crown floating on white background

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Illustration of a wine bottle and grapes in magazine layout by Luiza Laffitte

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Three characters reading magical books surrounded by flames and a ferret

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Three friends playing cards around a barrel table by Luiza Laffitte

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Concept poster of Wild Spirit about women and girls in science

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Artwork of woman doing yoga pose with mountain and trees in background by Luiza Laffitte

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White fabric featuring colorful vintage cars and animals pattern

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Child gripping umbrella as fish swirl in the air

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Books floating with Medusa's head and snakes around them by Luiza Laffitte

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Hot air balloon with Jules Verne text and medical symbol floating in sky

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Peach with sunglasses and leaves on yellow oval background by Luiza Laffitte

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Vintage botanical illustration of mango, peach, and strawberry fruits by Luiza Laffitte

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Liberty Green's conceptual poster about Green Fund

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Colorful Nantes cityscape with people flying on a bicycle and river scene by Luiza Laffitte

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Illustration of child reading atop a seesaw of books by Luiza Laffitte

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Pattern of oranges and birds: a nature-inspired design

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Branch with large green leaves and purple flowers

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Illustration of man fishing inside jar with bears and trees on lid by Luiza Laffitte

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Snack jar with playful puppy and dog bone illustrations by Luiza Laffitte

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Blue and black butterfly on orange and yellow flowers

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Hummingbird flying near green fruit on branch with leaves

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Donald Duck with floating household tools and items on yellow background

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Book cover illustration with characters and magical plants by Luiza Laffitte

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Decorative floral patterned tape strips by Luiza Laffitte on pink background

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Blue teapot with rose design among coffee plant leaves and white flowers

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Children interacting with horse and animal sticker poster by Poppik

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Happy girl twirling with brown hair, green dress, and pink bow

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Child in leopard print hoodie with headphones crouching on yellow ground

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rum, drink, beach, sea, ocean, pirate, sun, landscape crazy, fun, freak, show, fruit, drinking, bott

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whisky, drink, rooftop, skyline, night, light, crazy, fun, funny, city, buildings, drinking, bottles

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Joyful girl with newspaper and plants on La Mazette cover by Luiza Laffitte

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Transparent teapot containing a house with flowers by Luiza Laffitte

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Surreal man emerging from tea cup with bird design by Luiza Laffitte

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Fabric pouches with kitchen-themed patterns and a wooden tag by Luiza Laffitte

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Joyous poster art launches Christmas at Saint Pierre School

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Lemon fruit design with leaves and blossoms by Luiza Laffitte

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Colorful fruit clusters with leaves and flowers on solid backgrounds by Luiza Laffitte

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Lulu Berlu festival poster with colorful hot air balloon and playful children on a bright sky.

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Wall-E and R2-D2 sharing a spaghetti strand illustration by Luiza Laffitte

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Illustration of person running with wind turbines and solar panels, by Luiza Laffitte

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