Season of Victory

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Philadelphia Inquirer 250th anniversary cover with historical and modern Philly symbols by Season of

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Philadelphia 250th anniversary cover illustration by Season of Victory

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Holiday-themed Pacifico beer illustration with guitar, van, and festive icons by Season of Victory

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Festive illustration with nutcrackers, carousel horse, and doves by Season of Victory

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bold and playful imagery

“Whether I’m creating images for packaging or for an in-store installation, I always want it to be attention-grabbing and full of positivity."

Training

Linda studied at the Atlanta College of Art in Georgia, and then Central Saint Martins in London.

Approach

“Although my work is mostly computer-generated, I always start out with sketches and develop from there. I constantly take photos of colour combinations I like when I’m out and about, so I always have fresh colour palettes ready to use on future projects,” says Linda.

Style

Linda’s illustrations have a dynamic and optimistic feel to them, with a postmodern edge. She explores with colour, pattern and type, producing bold and playful imagery that often appeals to lifestyle brands.

Impressions

Interview

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Interview

What led you to become an illustrator?I wanted a change from working at the same desk in a design agency/corporate media company everyday – it was really unsatisfying. I was freelancing on the side for quite a while, and my gut was just screaming at me to do it full time. I wish I had done it sooner!Did you study illustration at college?I studied Fine Arts at the Atlanta College of Art and Design, and then found I preferred Illustration and Graphic Design. I did love sculpture and pottery too, so maybe I'll make another career change later in life!Where did you grow up?My childhood was in Okinawa, then America. Where do you live now and what drew you there?London is now the place I've been the longest. I was attracted by adventure, and ended up staying and applying for citizenship. I still love the chaos, creativity, and all the great things to do.Describe your studio for usIt's a cozy room with a digital radio and really bright lights – that's all I need to stay focussed.Who or What is your biggest inspiration?I admire anyone who just follows their gut and goes for whatever they want to do. Anyone who combines creativity, hard work, self-belief, instinct and most of all are just decent people.How do you get your ideas?I keep a sketchbook of notes and messy scribbles – most things pop in my head in the middle of the night, early morning, or on the Central Line.Do you collect anything?I have lots of books that I'm always trying to trim down, but they always seem to multiply. I also keep things like printed labels, cards, stickers, printed packaging – anything that has nice colours, patterns, illustrations or typography. I have a box of wind-up toys that I want to display once I have a bigger studio, and I have over 20 years of gig tickets in a box.Do you keep a Scrapbook?Not unless Instagram counts.Tell us about a favourite project you've recently completed.I recently collaborated with an agency on illustrations and icons for a hot sauce label. It was a fun project with a great team – and I always get a lot of satisfaction from seeing my illustrations on packaging (and animating them).What would be your dream job/commission?I'd love to create imagery for large scale commissions, for either an indoor or outdoor space. I like the idea of creating something that people will interact with daily. If they ever created a 29rooms in London, I'd love to collaborate! (http://www.29rooms.com/) I also love illustrating packaging for beauty products and illustrations for advertising.Why is illustration such a powerful medium?It's universal – no language barriers. Also, it's flexible – hanging as art in a gallery, covering product, on packaging, worn, improving public spaces or translating ideas in editorial.What makes a really good client brief?I love collaborating with Art Directors that inspire you into a general mood or direction, but allow you to also elaborate ideas and suggestions, and help expand the project into something bigger.Name some of your Art & Design Heroes?Tadanori Yokoo, Peter Max and Patrick Caulfield, The Memphis Group, Paula Scher.If you were not an illustrator, what would you be?I keep thinking of things large scale and 3D – colourful sculpture, filling a space.What's the best advice you've ever been given?Trust your gut feeling.If money were no object, would you continue to illustrate?Yes – this is what I've always wanted to do.If you could travel back in time, who would be the one person you would want to meet and why?Go forward, not backwards.

Favourites

Gallery 180 The Strand and Newport Street Gallery Food Sweet - ice cream, savoury - Okinawan soba Drink Taro Bubble Tea Magazine IdN magazine - the International Designers Network Holiday/Travel Destination Okinawa