Originally from Mexico, Veronica has lived in Paris and Madrid, but is now based in New York where she has a range of clients in fashion, retail, advertising, cosmetics and more. Two of her favorite influences are the illustrators Garance Doré and Izak Zenou, and she worked with the latter for two years.
Veronica took the Fashion Studies program at the Istituto Europeo di Design in Madrid, and later gained certificates in Fashion and Fine Art from Parsons The New School.
Projects begin with Veronica learning about her client and the audience they want to reach. Research is key, before she plays with different looks and ideas, and then settles on the best composition. After the sketching comes her favorite part – adding the color.
Whimsical, colorful and fun are words commonly used to describe Veronica’s style. Her work has the feel of classic fashion illustration about it, with impactful graphical forms, a gestural style and lovely brushwork and inking.
Question: What drew you to illustration/design? Veronica: Drawing has been on my radar since I was a child. When I decided to go to fashion school, I did a couple of internships at fashion houses - these opened the door for me in that I was passionate about the creative process and not so much about the clothes themselves. Question: Do you have any formal design training? Veronica: IED in Madrid and The New School in NYC.Question: Where are you originally from? Veronica: MexicoQuestion: Where do you live now & what drew you there? Veronica: I live in NY. A summer vacation, I spend 3 months in the city and I wanted to stay. I call it the NYC effect, I loved it. Question: Where is your studio and can you describe it for me? Veronica: My studio is in Long Island City. All the magic happens in a cozy corner inside my apartment where I have my desk and a few drawer units to keep my archives, new art and supplies handy.Question: Describe the view from your studio window? Veronica: Queens Boro Bridge and the beautiful Upper East Side Manhattan Skyline.Question: Who or What is your biggest inspiration? Veronica: Egon Schiele, Picasso, David Downton, Lovissa Burfitt and Garance Dore are a big inspiration for me in the illustration realm. I value authenticity and creativity, to say what you feel with lines and color with enough looseness to give people room to interpret on their own.Question: How do you get your ideas? Veronica: Watching people, listening to music, traveling, browsing the internet.Question: What are your interests outside of illustration? Veronica: What I call the art of living, learning about human emotions and potential.Question: Tell us about a favourite project you've recently completed. Veronica: An article for Boca Magazine about Delray in Florida and the different neighborhoods and people in them. Question: If you could visit anywhere in the world, where would you go? Veronica: Morocco or Japan.Question: If you won the lottery what would you do with the money? Veronica: Invest in better education for kids.Question: If you could travel back in time which period would you visit & why? Veronica: The 20s or the 60s . I think the time was very interesting and culturally a lot was happening, lots of creative minds and personalities that have influenced our culture today.Question: What do you have bookmarked? Veronica: Pinterest, Instagram, IllustrationWeb, Calligraphy and Besotted, Rifle Paper, Vimeo.