Based in Belo Horizonte, Brazil, Vivi is a rising star on the country’s illustration scene, helping fashion and beauty brands reach their customers using her unique visual language. Adaptable, communicative and punctual, she brings a highly professional approach to each project alongside her wide-reaching imagination.
After studying fashion design at the Pontifical Catholic University of Minas Gerais in Brazil, Vivi took image engineering courses to add Photoshop to her skill set. She’s inspired by nature, mystical beings and our quest for self-knowledge.
Vivi uses Photoshop to digitally paint her artworks using soft tones, lighting, flowers and plants to ground her unique style and highly artistic visual language. Choosing the right brushes, colour palette, linework and content, she always aims to establish an emotional connection between the artwork and the viewer.
Painted with a light touch, Vivi’s artwork builds from its organic lines and textures to establish a focus on beauty through the strong features of her models. The mood is content, contemplative, fun and feminine.
Fluent in English and Portuguese
Question: What led you to become an illustrator? Vivi: I've been drawing since I was a kid and I always thought it would be great if I could make a living doing it. So now, a long time later, I discovered that it is possible, so I faced the possibility and it has worked.Question: Did you study illustration in college? Vivi: I have a degree in Fashion Design, during graduation I had some drawing disciplines. Question: Where did you grow up? Vivi: I’m Brazilian. I was born and raised in a very small town called Campo Belo, in the state of Minas Gerais.Question: Do you have a childhood memory relating to drawing/art that you hold dear? Vivi: Yes! Many! I spent my childhood drawing manga and anime, sold it at school, gave it as a gift. People loved it!Question: Where do you live now and what drew you there? Vivi: I live in Belo Horizonte, it is a capital. Here I was able to acquire very important professional experiences for my career. In Brazil, professions related to the fashion market can be practiced more easily in capitals, that's why I chose this city.Question: Who or What is your biggest inspiration? Vivi: I get inspired by nature, animals, fantastic beings, feminine beauty and self-knowledge.Question: How do you get your ideas? Vivi: I usually have some insight into what I want to convey, so I go on pinterest, sketch, visit the croquis cafe website in search of the best pose and then I create compositions and lighting on top of that. In the case of prints I research the perfect finish or painting and then decide which elements I want to paint that way.Question: What are your interests outside of illustration? Vivi: I love to travel, especially beaches or ecological places with nature.Question: What would be your dream commission? Vivi: Perhaps illustrating a campaign or packaging for a major fashion or beauty brandQuestion: What’s the best advice you’ve ever been given? Vivi: About being myself and not creating expectations about anything and anyone.Question: If you could visit anywhere in the world, where would you go? Vivi: I would like to visit the Maldives Islands and the beaches of Greece.Question: Have you any hidden talents? Vivi: I have a little singing ability, but I would need to improve that you knowQuestion: How do you keep on trend and up to date in our quickly changing industry? Vivi: I follow other artists who are active in the market around the world, I visit illustration agency websites and I analyze the way that major brands are applying Question: Vivi: What is your go-to comfort food?Question: Salmon ceviche and pasta are my fav foods. Vivi: What do you listen to when you’re illustrating?Question: Soundtracks of films, games and series. These sounds were made to immerse the viewer in that universe so I always find it extremely inspiring, some of them make me shiver… Vivi: What do you do when you have creative block?Question: The block for me happens when I'm saturated or creating a piece that has a lot of expectations about the result. In any case, I need to stop everything I'm doing and do something else entirely that will empty my mind. Go out, do some housework, meditate, do yoga, watch a movie or series, play. I just need to connect with other things for a while. Vivi: Is there any random thing you consider yourself an expert on?Question: I think I’m an expert at identifying extremely inspiring soundtracks! Vivi: