Echopic

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Animation

Black & White

Graphic

Infographic

Lettering

Technical

Infographic timeline of Avon's innovations and future products by Echopic

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Colorful illustration of diverse women celebrating International Women's Day 2024

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We explain the world

"Don't decorate, communicate!"

Training

Kristina has studied at Central St Martin’s, taken various Adobe software courses and is currently working on a Design and Innovation degree. Lina moved to London at 19 and has a bachelor degree in Interior Design and Technology from the Sir John Cass Faculty of Art. Karina has studied Psychology and Visual Communication at university and is convinced that continuous learning is the answer for all creatives.

Approach

All three illustrators at Smartup Visuals want to make art that speaks to large audiences, but not just hanging on gallery walls or in printed publications. They want to do it live and help their clients reach people in surprising and interesting ways. To do this, they focus on communication in each project Smartup takes on. “Don’t decorate, communicate,” is the slogan they use and it results in work that is clear, easy to follow and yet sublime at the same time.

Styles

Clear composition and a restrained use of colour are key to the Smartup aesthetic. When planning a piece, they focus on the core message and keep it simple, playing with 2D shapes. By varying the size of elements in the drawing they guide the viewer through the artwork and its overall message. Their imagery is fun, naïve and inspiring to whoever looks at it.

Impressions

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