Heedayah Lockman

All

Conceptual

Food & Drink

Nature

People

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Promoting soccer event unifying Manchester United and Indian fans

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Woman holding mirror reflecting blue sky with Japanese text by Heedayah Lockman

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Laptop showing a video call with a woman's face and sticky notes around

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Heedayah inszeniert Stimmung mit Farbe, Figur und erzählerischer Präzision

Illustrationen, die narrative Tiefe mit starker Bildsprache kombinieren.

Originally from Malaysia, Heedayah came to the UK to study architecture and has Bachelor and Masters degrees in the subject, but found herself drawn to the creative side of the profession. Developing her drawing and graphic design skills, she emerged as an illustrator specialising in editorial, publishing and commercial imagery for some of the UK’s most progressive publishers and brands. Heedayah enjoys collaborating with writers and editors, taking pride in her ability to engage readers with new ideas. Using colour, composition and perspective, she works hard on evoking just the right ambiance for each project. Mood is everything. Movies are a huge source of inspiration, crossing genres and ranging from Midsommar to the Truman Show and on to Perfect Blue. You can see the strong storytelling element in her work.

Approach

Analysing the brief and working with her client, Heedayah comes up with routes into the topic and explores how to use the themes and characters to best effect. Drawing begins in Procreate, with imagery finalised in Photoshop and Illustrator.

Style

Heedayah’s style thrives on broad swathes of eye-catching colour, organic lines that give it an individual feel, and a true sense of personality in the characters she depicts.