Kelli Laderer

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Graphic

Infographic

Lettering

People

Pop

Retro

Determined dynamic and daring typography

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Calligraphy art of crescent low lung pose

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Dynamic forms in powerful harmony with striking color contrasts.

Expressive characters and typography capture the spirit of the times.

Inspired by concepts like self-belief, mindfulness, mental health awareness and nature, Kelli loves working with ethical organisations aiming for the greater good of communities and the planet. She enjoys collaborating with a diverse range of people, is easy going and just like her artwork Kelli has a dynamic attitude to every project she tackles. Based in New Orleans, Kelli has a Bachelor of Fine Arts degree, which also covered graphic design and printmaking, from the Memphis College of Art.

Approach

A strong idea is central to Kelli’s approach. From there she devises an impactful design, often using a grid system alongside powerful, saturated colours that demand the viewer’s attention. Her artworks are executed digitally, but Kelli preserves the textures and imperfections of her printmaking background in her imagery to give it a unique, tactile quality.

Styles

‘Funky, fun and fresh’ is how Kelli describes her style and her bold shapes and colours are carefully crafted to inspire, motivate and impress.

Social Reach

Instagram: 19.9K

Awards

2014 – Congressional Art Competition Winner

Impressions

Interview

Send Enquiry

Interview

What led you to become an illustrator?I was drawn to illustration because of its ability to tell stories and spread messages in an immediate and emotive way. Did you study illustration at college?I double-majored in Fine Arts - focusing on printmaking, and Design Arts - focusing on graphic design, at Memphis College of Art and Design in Memphis, TN. Where did you grow up?I grew up in St. Tammany Parish, just outside of New Orleans, Louisiana. Where do you live now?I am currently based in the New Orleans Area. Who or What is your biggest inspiration?My biggest inspiration for creating art is from the experiences I have had that others can relate to. How do you get your ideas?I usually begin with brainstorming and sketching to get the ideas flowing. I also keep a list of ideas, phrases, and concepts to reference when creating a new illustration; the list is always growing because I constantly keep it updated as ideas pop into my head.Tell us about a favorite project you’ve recently completed.I just finished a fun t-shirt illustration for Know Supply, an ethical and sustainable clothing company that is humanizing the apparel industry. And I was also super excited to be a part of Evermade’s Limited Edition Print Collab: A Decade of Change. Each artist was asked to share their voice and values on what changes they would like to see in the world in the 2020s. My Illustration was about finding strength in your imperfections, in vulnerability, in order to nurture your self-worth, self-love, and mental health. What would be your dream job/commission?I would love to work on a project that supports positive change in the world. Whether it’s a campaign on mental health, individual empowerment, or promoting eco-friendly businesses of the future.Why is illustration such a powerful medium?Illustrations tell stories and create connections, they have the ability to break down complicated concepts and present them in a way that people can relate to analytically and emotionally. How much of your work is hand-drawn?All of my work is hand-drawn and hand-lettered, I choose to do this because the hand allows for little imperfections and happy accidents that humanize the art. This makes the work more approachable and relatable, more human.Who is your art hero?It may be stereotypical, but I really love the work of Vincent Van Gogh. He combines bold color magnificently and was able to portray his reality and emotions through his abstracted style choices. I was introduced to his work in early childhood, I even dressed up as him for Halloween one year (cut off ear and all).Who is your musical hero?I’m not a huge music fan and don’t have a musical hero, but if there is one person I’d like to see perform in person, it would be Billie Eilish. She was bold enough to be different, dress different, sound different despite judgement from others. Plus, she has done a lot to share her mental health story. I also like how she is incorporating eco-friendly practices into her concerts.If money were no object, would you continue to illustrate?Yes, I love to draw and will keep on drawing till death do us part.

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Bottle labeled Inspiration with lightning bolts around it by Kelli Laderer

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Back off fear i am going to keep on going lettering illustration

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Bright pink figure jumping with flowers and Yaaaaaay text

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Colorful abstract shapes and doodles in bright tones

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Origins Love That Skin mini mask set packaging with botanical art by Kelli Laderer

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Origins Ginger Souffle skincare jar with colorful leaf patterns

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Black and white illustration of two abstract figures hugging

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Colorful handlettered quote 'There is more than meets the eye' by Kelli Laderer

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Abstract colorful illustration of a pink reclining figure with flowers

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Colorful abstract shapes and symbols on an open book page

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Cover of book Manifest Your Power with red figure on daisy background

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Graphic product styling for Darn Good Co.

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Blue skincare bottle labeled 100% pure confidence with pink stars

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Editorial illustration with colorful abstract shapes behind a smiling woman in a kitchen

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Editorial illustration with bright abstract shapes around a woman’s portrait

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Illustration and article about vulvovaginal pain awareness in Oberlin magazine

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Open book showing black and white abstract figures with emotional body text

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Lettering illustration of the wetter the better for product selling

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Kelli Laderer

Selected illustrations

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woman illustration typography of anxious but still trying

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Colorful Mardi Gras icons and dancing figure with umbrella for Folgers NOLA

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Colorful cards with pink cartoon figures and motivational text

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Abstract figure with text You paint the picture of your life

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Origins skincare products with firm believer packaging and bottles

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Origins skincare product packaging with botanical design

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Colorful birthday card with dancing pink figure and festive text

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Colorful abstract illustration with text Embrace Your Blessings

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Open book showing colorful abstract shapes and text on yellow background

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Colorful abstract figures intertwined above the word COMMUNITY

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Folgers Mardi Gras Blend coffee can with vibrant New Orleans design

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Colorful workout and motivation stickers with energetic lettering

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Open magazine showing colorful women's health articles and illustrations

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Man in yellow vest holding sign reading We're Still Here

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Book cover for Practices for Embodied Living by Hillary McBride against blue sky

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Open book showing illustrated body and text on healing stress and trauma

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Illustration for the Washington Post's for travel news and tips

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Lettering art of half lord of the fishes pose

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hey, self-doubt! you can’t stop me motivation lettering quote

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Mardi Gras themed illustration with trumpet player and musical notes

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Green abstract figure sitting cross-legged with colorful rainbow inside head

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Calligraphy art of if equal affect on cannot be let the more loving on be me

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Origines skincare gift boxes with colorful floral designs

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Origins skincare product packaging with colorful floral design

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Book cover of The Story of My Life (So Far): A Modern Mom Journal with colorful text and green leaf

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Folgers Mardi Gras Blend coffee packaging with festive New Orleans design

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Colorful abstract shapes emerging from a yellow block on book page

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Colorful illustration with text The power lies with you and a person figure

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Graphic design of love birds for Darn Good Co

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Container labeled 30 doses balance for recenting on pink background

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Open magazine showing Women’s Health cover and body positivity article

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Colorful editorial illustration for Women's Health magazine articles

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Cover of The Big Issue showing man in wheelchair celebrating gold medal

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Open book with illustrations about pain, illness, and injury with motivational text

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Illustration for the Washington Post's new destination for travel news and tips, By The Way.

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Selected Clients

Adobe, Baker Publishing Group, Coca-Cola, Dedicated Brand, Dialogue Books, Femme Type, Folgers, Hallmark, Known Supply, Memphis Fashion Design Network, Now Gallery, Origins, Overton Square and Shelby County Health Department, Penguin Random House, Per Our Last Email Podcast, Publix, Rotary Magazine, Rumble Cards, TULA Skincare, The Big Issue, The Peninsulist UK, The Telegraph Co. UK, The Washington Post, Trader Joe’s, United by Blue, Virginia Living Magazine, Women's Health Mag